- Renewing
your driver's license
- Leaving
that little tag on your mattress
- Clicking
on the "Agree" button to the Terms of Agreement of Your
Bilateral Contract and Trade Agreement with iTunes each time you purchase
something online
- Re-writing your health insurance information on every single field trip request that your school sends out
All of these are
things that you have to do in order to be allowed to take advantage of certain
opportunities in your life on a day-to-day basis. Most of the time these are things you have to do in order to do something else. (Well, maybe not that
mattress thing.) But, what do the
other three have in common?
There was a law
written in a galaxy far, far away that requires you to comply in order to
participate in the activity in question. In order to drive without
harassment, you must have a valid driver's license. In order to purchase
Candy Crush, you have to agree with Apple's terms (which no one, including
Apple, has ever read). In order to send your child to the Peace Center to
see dinosaurs dance, you must let the school know that you have insurance and
that your child isn't allergic to various carpet fibers in auditoriums.
There's no way around it. You have to do it. If you don't there is no driving, no Candy Crush and no dancing dinosaurs.
Do these
compliance requirements enrich your life? Nope.
I'm about to blow your
mind. The same goes for tax returns.
Say what?
Tax returns do nothing to enrich your life, or mine. That is a pretty bold statement coming from the guy who pays for dancing dinosaurs and Candy Crush with fees paid (in part) from preparing tax returns.
Tax Returns simply keep you from being harassed by the IRS or your state's department of revenue. They have to be completed, filed a certain way, signed in a certain place, mailed to a certain destination, and then acknowledged by the agency in question. Then, if you do anything wrong, go buy some paper and lots of toner....you'll be writing letters for quite a while.
This, my friends, sucks the life out of more entrepreneurs than you will ever know.
Say what?
Tax returns do nothing to enrich your life, or mine. That is a pretty bold statement coming from the guy who pays for dancing dinosaurs and Candy Crush with fees paid (in part) from preparing tax returns.
Tax Returns simply keep you from being harassed by the IRS or your state's department of revenue. They have to be completed, filed a certain way, signed in a certain place, mailed to a certain destination, and then acknowledged by the agency in question. Then, if you do anything wrong, go buy some paper and lots of toner....you'll be writing letters for quite a while.
This, my friends, sucks the life out of more entrepreneurs than you will ever know.
We, as entrepreneurs,
like to think of ourselves as a brave bunch. After all we did start a
business. That's a risky proposition and we should be commended for doing so. But how many times do you, as a business owner, find yourself doing
something you don't enjoy....just because it has to get done?
Why are you doing that?
Because you've always done it. Because businesses "like ours" do this kind of work. Because we don't like change and neither do our clients.
It's time to stand up and say, "I'm done."
Why are you doing that?
Because you've always done it. Because businesses "like ours" do this kind of work. Because we don't like change and neither do our clients.
It's time to stand up and say, "I'm done."
You started your business to not only make money and fill the needs of
your clients, but didn't you also want to enjoy it? I bet if you looked
at your To-Do List right now, you'd find things on there that have been sitting
for weeks.... because you hate doing them. But, they remain on that to-do list because they have to get done. When will they get done? At the last possible minute, because you hate them.
And that is going to throw a wrench into the OTHER things that are more profitable and more enjoyable....that your clients REALLY value.
So what's stopping you from saying "NO" to the drudge work and focusing on the more profitable, satisfying, "I could do this all day" type of work? Could it be....
And that is going to throw a wrench into the OTHER things that are more profitable and more enjoyable....that your clients REALLY value.
So what's stopping you from saying "NO" to the drudge work and focusing on the more profitable, satisfying, "I could do this all day" type of work? Could it be....
- Fear of losing business
- Fear of losing revenue
- Fear of paying out more
- "It is just faster if I do it myself, because I am the only one who knows how to do it."
- "I don't know how I would teach this to someone else."
- "I don't trust someone else enough to hand this over."
- A desire to please everyone
- A desire to be "full-service"
It's a little bit of
all those things, isn't it? Would you give that same advice to your
child, if they wanted to start a lemonade stand? Would you say
"Now, son, you can start this business, but you won't have any control over
the work you do. I know you like lemonade, but some people prefer tea or mango smoothies. You will have to bend and cow tow to the whims of your market. You will have to file all your incorporation documents on your own. And don't forget you sales tax. You'll just have to bite the bullet and do it.
That's how it is, its not going to be about the lemonade."
Who in their right mind would start a business if that was the case?
Who in their right mind would start a business if that was the case?
Now, let's take this
argument one step further. What if you could outsource your very own
business processes to someone else and focus on the engagements that are more
profitable and more enjoyable....those engagements that your clients love so
much that they say "It's a joy to write this check to your company each
month"....how would you feel?
This arena, my loyal
readers, is where Godwin & Associates, CPA exists to consult and advise
these days. We have taken entrepreneurs who were stuck, and helped them
move past a point of frustration into one of profitability and ultimate
enjoyment with their businesses again. It's the most gratifying work we
have ever done. If you want to take your business to the next level, have
a conversation with us and find out if you can move beyond the heavy sighs and
lengthy To-Do Lists. Rip that mattress tag off and say "Enough.
I deserve more than this."
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