I recently read an
interesting article about "tacking." I guess it will be helpful
to define this term for those of you who aren't familiar with sailboats.
Tack (n.) : The act of changing from one position or direction to another
Tack (n.) : The act of changing from one position or direction to another
First off, I'm not
familiar with sailboats either. I have never actually been on a sailboat.
I can imagine that it might be difficult to turn any ship or boat when there is
severe wind or an immediate need to change course. I'm not a sailor, but even I know you would run the risk
of capsizing.
Tacking, as defined by
multiple websites, is also known as "coming about." The process
involves turning the bow of a sailboat up through the wind to change course.
However, the danger you face is in not having enough speed to carry the
boat through the turn. If you turn too sharply, you'll lose speed and
stall. I also read that a turn of the rudder by 33 degrees will provide a
smooth and controlled turn without much loss of speed.
Why in the world am I
telling you this?
Godwin &
Associates, CPA is in the process of changing its business model. If
you've looked at our website lately (www.godwincpa.com) you've no doubt
noticed the changes. We are focused entirely on businesses and the owners
of those businesses. No longer do we accept individual tax clients who
are not also working with us on business issues. This was a HUGE change
from our old business model, and certainly a massive change from what most CPA
firms do. But we decided that we didn't want to be "most CPA
firms." We wanted to make a difference in our clients' lives, and
you can't accomplish that by preparing a 1040. We can't change your world
with something that a here-today, gone-tomorrow tax preparation office in a
strip mall can do for you. We can't add value to your life with a
well-done Schedule A. But if you own a business, we can change your life.
That's strong stuff.
To make a change like
that takes intentional and purposeful work....hard work....and a vision that is
unaffected by fear or queasiness. Believe me, there was a lot of fear and
heartburn when the thought first crossed my mind. But the benefits
far outweighed the potential risks. So, with the wind at our backs, we
decided to change course. With some fantastic business coaching from a
CPA friend of mine, we have begun our 33 degree turn, hoping that we can
maintain speed and not stall. When the turn is complete, I'll let you
know how it went.
I have such a great
career, and as I have mentioned on many occasions, I work with some fantastic
entrepreneurs who share their stories with me. Just today, I had
breakfast with two owners of a company that started almost a year ago.
One of the owners remarked that the work he's doing now is nothing like
what he thought he'd be doing when he drafted his business plan, but he
absolutely loves it. He hasn't given up on the other work, but the
income-producing work just didn't fall into that category. It will later,
but not today. In a start-up, sometimes the tacking is done more out of
necessity than just desire to change things up. You need income; you
change course from looking at type A work because type B work just walked in
the door; you dive into type B work and then take type A work as it arrives.
Done.
Existing businesses
that change course have it a little tougher because breaking habits is hard.
Tie your income to that habit and you have some serious decisions to
make. We were fortunate enough to be able to consciously decide to change
our business model. Is there anything about your current business model
that needs adjustment? Is it time for you to tack?
Jason Fried of 37 Signals, Basecamp & Rework fame spoke about this at the GROWCO conference in Nashville, TN in May. We liked what he had to say. If you have 6 1/2 minutes, you might to! Check it out:
http://www.inc.com/jason-fried/inc-live-why-you-should-power-pivot-your-mission.html
Jason Fried of 37 Signals, Basecamp & Rework fame spoke about this at the GROWCO conference in Nashville, TN in May. We liked what he had to say. If you have 6 1/2 minutes, you might to! Check it out:
http://www.inc.com/jason-fried/inc-live-why-you-should-power-pivot-your-mission.html